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Against the campaign. Today I bought a pair of jeans. The first ever that have fitted me properly. They were a size 0 and I'm 32 years old. You can not have a campaign of this nature without it having a negative effect on people who are naturally a size 0, which has as much of a negative affect on body image as you are fighting against. You end up being looked at with jealously, suspicion and on the receiving end of nasty comments, and its impossible to make very genuine compliments to attractive girls who are bigger than yourself. That's not right either. The problem lies with women's attitudes to other women. Women are even more obsessed with appearance then they ever were. Women cause it, not men. Its like we have taken a step backwards not forwards. The problem isn't the sizes shown in magazines, nor even the airbrushing. The problem is the editorial - everyone is "too fat", "has cellulite", "too skinny", "has no chest" blah, blah, blah. If you want to change how people perceive themselves, then removing the images isn't going to solve the problem. You have to change the mindset from being negative to being positive - compliment not critisize. What people seem to forget is that you see just as many comments against skinny women as you do against bigger women. When you walk down the street, women are more likely to make a nasty comment about a stranger walking past than make a compliment, to their friends. The irony is, it is women who are creating this anti-feminist world rather than taking an attitude of celebrating feminity in all its beautiful shapes and sizes. Being a true feminist and being positive about women, means changing the way you approach things. If they do look like a dog's dinner, just ignore it instead of being bitchy! Or politely take the tact of complimenting someone's good points and suggesting you do things to emphasis those. Instead women only focus on the bad things that they see in themselves, rather than the great things about their bodies. The irony for me as a size zero, is that shopping is a nightmare. The few shops that cater for my size fall into two catergories - either hideously expensive and beyond my means or cheap and tacky looking, designed for teenagers with no curves at all. And even then the ranges are limited and don't always compliment my figure. I look at bigger women and question why the hostility when they can look so much more sexy and have so much more choice to dress in a way that makes them look great. The negativity to women's bodies in general is the issue. Be positive about your friends. Women should just be more complimentary about their sisters. Simple as.

Claire , 04 July 2010 17:02

I think it is so true that the bodies of people on catwalks or in magazines affects your own self esteem and makes people believe that they cant do that because theyre a bit bigger or shorter than that. Everybody comes in different shapes and sizes and we all need to wear clothes! Vogue for example is aimed at 40 year old, middle class women, who will probably not look like the models who are wearing the clothes, so why should they look at clothes that they could never be expected to wear? I completely support this campaign, All sizes are natural. Im a size 12-14 but most of my friends are alot thinner than me, and always feel under pressure to maintain their figure. Sometimes it knocks my confidence a bit but im happy with my size, its real and its mine. Eat what you want to eat in moderation, as long as youre healthy and happy, no worries!

Sophie, 15 May 2010 14:52

'who wants to be a size zero' Too right! I'm not sure whethere you're still working on this, but is it me, or is the current NEXT ad on the telly just really bizarre. Pencil thin girl/women prancing around in bikinis in the desert and driving. They don't get near a pool till the dying frames and never get in the water. Does NEXT really think this is a reflection of their customer base?? Who in the UK is gonna buy this stuff? (miami weather notwithstanding) Tell your friends to talk to the manager how they feel bout this ad campaign the next time they walk into/past Next

nima_t, 08 May 2010 11:26

I think that being a size 6 is perfectly normal, as long as you are naturally that size, and you are eating the right amount of foods, that are being posted by the daily food guide, but i think, people should stop targeting models and celebrity's for their size's, such as victoria beckham and etc, they are how they are, and sometimes the pressures are some times, closer to home, like with your mum and friends ect... and sometimes its not peoples fault, they might have a fast metabolisam, so you can't blame them for who and what they are, we think that we are in the right cutting out all people size 6 and downwards, but truthfully we are in the wrong, we are discriminating agaisnt them, people are the way they are, we all are one, lets stick that way, and not fins, people's insecurties to pick on them about!!!!(:(:(:(;

Ulisan Jemide, 04 May 2010 21:20

They're called walking hangers because they're stick thin. You can deny this all you want but clothes look better on skinny people and that's why models are thin.

Pivovarova, 04 May 2010 17:34

Totally agree with what Hannah wrote below. A model is quite literally a walking hanger. Runway is about showing off the clothes and low bodyweight is pretty much a requisite of runway. If you want to be a heart surgeon, you need the brains, the degree and the appropriate training. No one would just let an enthusiast, with a ponchant for gore, loose on their friends or family in the operating theatre. This is also why people with lazy eyes don't fly fighter jets and why Jade Goody was never on university challenge. Why should working as a catwalk model be any different? If you want it, you need to be able to do it properly. You're there to make clothes look the best they possibly can. You are not there to make fat women feel good about themselves.

Pivovarova, 03 May 2010 20:33

I'm completely supportive of this campaign - it's sickening that the media generated idea of beautiful is made out to be unnaturally thin. It's giving bigger people a bad image, and thats something that certainly isn't necessary. Change the media!

Stacy, 01 May 2010 17:44